For the purposes of this section, I went through researching, sketching and designing logos. The research element helped me brainstorm as to exactly what I wanted in my own logo and what tools would be beneficial to use as well as what design elements were appropriate- especially in researching that of personal media logos as opposed to globally recognised brands. I believe there has also been an advance in my photoshop work, and this can certainly be seen as I go through my logo drafts and adapt and change my idea. The first draft is significantly different to the final set design in terms of professionally and the overall look. I believe that by using photoshop more, I have advanced my existing skills and can now use them in a more professional sense than I was before. My research backed this the whole way through the process.
Following on from this, I also problem solved. The main issue that cropped up was the fact that my logo was coloured and that the written text wasn't entirely visible. I counteracted both of these, by creating more than one logo but that was still based on the same final design. Now I have a black and white one to use as a watermark and also topic related logos that I can add easily to any future work that I complete.
Existing logo analysis:
First drafts of my personal logo:
Based on my research and rough sketch, I went through several stages of designing and changing the logo to meet some of my own requirements. As I went through the design process, my ideas changed and adapted. For example, the shape changed from rectangular to circle and then I decided to add some colour to the final product. Because of this, I also now have more than one to use- one black and white and one with the pink. These will be used for different functions such as business cards or watermarks. I also got rid of the 'camera' shape idea and instead opted for written text, which I believe looks more effective anyway.
How the logo works as a watermark:
For the purposes of a watermark, I took out the colour as not to take away from the body of work.
My logo works well as a watermark when converted to a black and white version, otherwise I think the pink would take attention away from the photo its self. The logo is quite subtle the way it is and so it doesn't overload the picture, however something that I did notice was that the description 'video editor, photoshop...' cannot be clearly seen and so it might be worth only having in the website/business cards where it can be clearly read. In this example, it just looks like a blur of text unless it is zoomed in enough but then wouldn't be great quality. To counteract this, I could potentially take the text out of I could change it to signify what area of professionalism it relates to. For example, having it say 'SLG Media' and then 'photography' underneath by its self on photography work, or 'production' on cinematography work. That way, there isn't a big gap underneath the logo title and it divides my work up into areas of professionalism.
In practice:
Example photos:
I'm now happy that this idea works well and that all of the logo is visibly clear. Changing the description depending on the body of work narrows down what exactly my part in the project was and also means that I can continue to use my original logo without a big gap at the bottom of it. I have several versions of this already saved that are ready to upload to any of my future works without going back to alter it. These include:
-Photography
-Photoshop
-Video editing
-Production
Final logo to be evaluated:
Feedback on my logo
100% of respondents said that logo 3 was the best out of the options which reassures me that I have spent my time working on the most effective logo.
From the next questions responses, I am pleased that a majority of respondents liked the neon style of the logo and colour combinations as these are colours that I have went on to use on my business card and website (black/pink).
In question 3, 2 respondents said they wouldn't change it but one respondent suggested changing the wording. They commented that 'Photoshop' could be changed to 'print design'. I am taking this comment on board but not fully. I do believe that most people will understand that someone who does 'Photoshop' will know that they edit photos and Photoshop is recognised as a skill and not just a software. Furthermore, I have had a problem with the size of the writing on the logo and so adding 'digital design' instead of 'Photoshop' will give a greater character count and therefore smaller font- making it even harder to read.
However, I am going to create a separate specific logo with the words 'print design' to replace the existing one I have which just says 'Photoshop'. On the specific work logos I can afford to include more characters as it is just one line of text. I have acted on this suggested improvement but I didn't change my final logo.
In regards to the final question, all respondents also said that they thought that the logo relates to a media related brand. This was reassuring and shows I was right to continue with this logo.
Evaluation of my logo:
Upon developing my Photoshop skills throughout this project, I believe that my final product is up to industry standard and professional looking for the type of work that I am involved with. The colour scheme of black, white and fluorescent pink gives the logo a more creative and stand-out look. Without the colour I think that my logo would look professional still but not really show much innovation. There is no real reason behind why the 'media' wording appears as a neon-sign style. I simply liked the look and think it shows originality. It speaks about me and my work about professionalism but at the same time able to adopt creativity into my work. The subheadings below my title "video editing, Photoshop, production" also give viewers a better idea of what I do specifically and breaks down the 'media' side of things. I played about a bit with this wording, deciding what exactly my strengths were and opted to advertise these three skills over others. These skills are more wanted over things such as paperwork and researching. I also believe it was a good idea to create separate logos for different bodies of work- i.e one specifically tailored towards Photoshop so this can be simply pasted onto my work as it has already been saved separately.
The circle around the text gives the logo better shaping and wont just look like random text when pasted onto my work. Though this may work for photography or Photoshop, I didn't think this would look as good on my video work especially with the lack of boldness of my logo- the circle makes it stand out more.
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